Media Centre

King Abdullah Economic City’s Twitter followers were surprised with an activity announced hours before the start of the final match of the Crown Prince Championship between AlAhli and AlHilal in Riyadh, under the patronage of HRH Prince Muqrin Bin Abdulaziz.

The KAEC’s account tweeted before the match to fans of both teams “Share a photo of your child cheering for AlAhli or AlHilal on #KAEC and win a free one-night stay at Bay La Sun hotel”.

This resulted in huge interaction on the City’s Twitter account since it is the most important platform to interact with the city’s residents and the public who are eager to learn more about the city.

In this occasion, Mr. Fahd Hamidaddin, Chief Marketing Officer and Head of Sustainable Development in KAEC, said: “The initiative came as part of the city’s constant efforts to establish and develop communication with the community, embodied in its strap line “Moving Forward”.” ‬He added: “Following the completion of KAEC’s infrastructure and our success in attracting national and international investors and companies, in addition to offering a total housing solutions for all community’s categories, we are committed to developing and launching a number of engagement programs, in which the “Junior Fan” activity will be followed by other programs targeting all demographics of the community.”